Why is the box so big and the contents so small?

vitaweat

Shortbread Creams

Looking at Arnotts Shortbread Cream Biscuits on second top shelf in this pic.

The eye is drawn to the yellow “Special” sign which at a glance appears to refer to Arnotts brand but actually refers to Woolworths own brand of Shortbread Creams. The Arnotts pricing is hidden behind the bags of little easter eggs.