Why is the box so big and the contents so small?
Looking at Arnotts Shortbread Cream Biscuits on second top shelf in this pic.
The eye is drawn to the yellow “Special” sign which at a glance appears to refer to Arnotts brand but actually refers to Woolworths own brand of Shortbread Creams. The Arnotts pricing is hidden behind the bags of little easter eggs.
Two litre Coke on the shelf costs around $3.50 –
Six x 375ml cans on the shelf 2.25 litres cost around $8 –
600ml plastic bottle in fridge cost $3.40
Then into Coles and 1.5 litres plastic bottle costs $1.90 PER LITRE